We here at Onward State know how to admit defeat when it’s obvious. We’re good at apologizing for our mistakes and for taking responsibility. So it should come as no surprise that we are admitting that “print” as a medium is not only not dead, but thriving.
When Davis, Eli and Evan started this blog, they were working under the assumption that digital will prevail, that bloggers will get as much attention as journalists, and even more, that a reboot was needed for the way business was being done.
Boy, were they wrong. More people read newspapers now than they ever did. Journalists still maintain the same amount of respect that they used to, and bloggers have failed to capitalize on their initial rise to fame in the early 2000s, when a number of respectable news outlets expanded their web presence with feature-rich sites complete with multimedia that print couldn’t handle, and, of course, blogs.
With the New York Times beefing up their newsroom with bonafide journalists and moving away from their original digital strategy of additional content on the web complementing the print edition; with Newsweek being bought back from under the failing “Daily Beast” title and Gawker looking into becoming more of a social network than a ecosystem of blogs, we realized we needed to do something.
Like our mentor Rupert Murdoch, we knew that if we kept in our old ways we’d be headed for bankruptcy. So we took a page out of his playbook. By changing literally nothing, adding the “on Sunday” to the daily “The Sun”, Uncle Rupert kept the “News of the World” and its shady business practices alive even after the phone hacking scandal that, on paper, caused it to close.
So, today, with a bit of regret in our tone, for being so cocky in how we treated print journalists and their craft for the past three and a half years, and a bit of skip in our step, for taking such a great first step, we bring to you “Onward State on Sunday”.
We realized that we don’t have to change our ways, or make our reporters tell the truth, or make them actually report on stuff, we just have to change the medium. Thus, the “Onward State on Sunday” edition is basically our posts from the past week, complete with the comments left by readers like you.
Since today is the inaugural edition, we’re doing something special. We’re printing a collector’s item, here, guys. It’s got every single post we’ve published, and even some that we forgot to put on the site, since November 2008. Every one. Even this one. Or this one.
So, from now on, if you feel like getting your hands dirty (the quality of the paper and ink mirror our journalistic integrity, so it’s kind of spotty and second-rate) on the Lord’s Day, grab an “Onward State on Sunday” at any of these locations: The Duck Pond at Hintz Alumni Center, The Willard Preacher’s Hoodie, That One Bathroom Stall in the HUB That’s Never Free, and of course, the offices of The Daily Collegian (123 South Burrowes Street, basement of the James Building).
The Collector’s Item will be retailing at $100 before taxes, with regular editions being only $50. Out of the price, we are donating to THON and matching 50 cents per copy sold.
Leave a comment on this post if you want your snark to be published in next week’s edition of “Onward State on Sunday”