Tweets FTK: PSU Pledge Returns for a Second Year
Last year, Onward State told you about PSU Pledge – or @WeArePSUPledge on Twitter – an innovative tracking system that allows users to pledge money for every personal tweet made up until THON 2014. Whether it’s ten cents, twenty cents, or even a dollar per tweet, PSUPledge tracks that amount and allows you to assign it to specific THON orgs.
In its first year, PSU Pledge received more than $15,000 in pledges from 447 tweeters, about 50 percent of which was verified with donation receipts. Founder Garrett Miller said that, while it was a good start, he hopes the site can do better, both from a donation and a entertainment perspective. Penn State graduates Miller and co-founder Cory Trimm are adding some cool additions to the website that will be finished in the coming weeks.
“We’re doing a comprehensive overhaul of the site, it’s going to have a lot more features,” Miller said. “It’s going to support Twitter and Facebook and special posts, like for every retweet this gets I can pledge 20 cents.”
According to Miller, the site may also start using a system that asks users to input their payment information, and after a certain threshold, begin to charge the donation to the user. This way, instead of a verification rate of around 50 percent, the site can get up closer to 100 percent of their pledges confirmed, making every cent and every tweet count.
The two also want to get more involved directly with the THON executive committee to try to get more users on PSU Pledge and raise more money. Both were heavily involved in THON during their time at Penn State — a commitment that has extended into their recent graduate years.
“One thing we’re very interested in is working with the THON (executive) committee,” Miller said. “We engaged them early and engaged them often and there’s definitely a cooperative attitude. I think we are going to be able to make good things happen with this committee.”
Once again, PSU Pledge will track the pledges made by different orgs, so each group can compete to see who can raise more money via Twitter. Last year, IST made the most money with approximately $1,750 and this year they have early the lead again.
As THON gets closer, you’ll often see students make pledges on their Twitter account for the cause. Miller says he hopes PSU Pledge can become a more ubiquitous method for the overlap of social media users and THON enthusiasts.
“We’re very appreciative of all the support everyone showed last year,” Miller said. “We’re doing this solely for THON, solely for the Four Diamonds Fund, and solely for the kids. We think with your support, THON’s support, and the support of the Penn State community at-large, we can do even better this year.”
Make every Tweet count FTK. Check out the website for more information.