Penn State’s chapter of Alpha Chi Omega sorority will be promoting “Healthy Relationships Week” this week as part of a nation-wide effort to raise awareness for healthy relationships and to prevent domestic abuse.
The week will give both members of the sorority and for the general community to recognize Healthy Relationships Week, chapter VP of Marketing and Public Relations Chelsie Raphan wrote in an email.
The campaign is part of Alpha Chi Omega’s national philanthropic effort to deter domestic abuse, with chapters across the country participating in similar Healthy Relationships weeks. A social media campaign will be at the center of the effort, partnered with loveisrespect.org, a website dedicated to promoting healthy relationships and ending domestic violence. Alpha Chi Omega encourages the general public to participate by posting pictures of themselves holding a sign that says “Love is ___” and finishing the sentence with what love means to them. The sorority is also trying to stir up awareness with the hashtags #healthyAXOlove, #AXO, and #loveisrespect.
In addition to the social media campaign, more than 17,000 women from 134 schools were given a gift from beauty company Mary Kay Inc., with a note inside with resources for help services for women in unhealthy relationships. The resources are sponsored by loveisrespect.org and Mary Kay. One of the resources is a text-line, where anyone who is in an abusive relationship, or knows someone in an abusive relationship can text “loveis” to 22522.
“Healthy Relationships Week reinforces what we want our members to take away from our philanthropic focus on domestic violence awareness, education and prevention,” Alpha Chi Omega Executive Director Tami Shields Silverman said in a release. “It’s about giving our members the support and resources to grow as real, strong women, while also instilling trust and confidence to know when and how to ask for help.”