James Franklin on Twitter: He’s an enigma.

From sharing his hottest takes on fashion trends to reminding Penn State fans everywhere who their favorite team is playing Saturday, Franklin tweets pure gold.

Recently, however, Franklin has been preaching the team’s core values.

Core Values:
1. Positive Attitude
2. Great Work Ethic
3. Compete In Everything You Do
4. Must Be Willing To Sacrifice pic.twitter.com/8Yp29zbesf

— James Franklin (@coachjfranklin) September 7, 2017

But there’s a fifth, unwritten core value Franklin refuses to let his players forget: Get a good night’s sleep. He called out freshman defensive tackle Fred Hansard and freshman offensive guard Robert Martin last Thursday when he caught them tweeting about how tired they were.

Go to sleep earlier

— James Franklin (@coachjfranklin) September 14, 2017

Go to seep earlier

— James Franklin (@coachjfranklin) September 14, 2017

Maybe Franklin was just trying to up his street cred with his players, but he didn’t stop there. He proved no one will get away with complaining about how tired they are on his watch — not even moms — as he went on to call out Noel Toney, the mother of freshman linebacker Shaka Toney.

Rest is what happens in the off season, get your mind right! I’m with mom!!!

— James Franklin (@coachjfranklin) September 18, 2017

Hide your tweets, hide your moms, because Franklin won’t stop encouraging folks to get some sleep. He’ll even advise you on how to manage your time, as freshman linebacker Brelin Faison-Walden quickly found out.

Bed by 11 and you wake up rested and happy, sounds like a plan!

— James Franklin (@coachjfranklin) September 14, 2017

On a serious note, with recent talks of the team’s new wearable sleep trackers, the value of sleep to each individual’s recovery and success seems to be the paramount of Franklin’s concerns. Well, okay, maybe there are still more important things on coach’s mind.

Film & corrections have been made, now it’s time to turn our COMPLETE attention on to Iowa, Iowa, Iowa, Iowa, Iowa, Iowa, Iowa, Iowa#WeAre

— James Franklin (@coachjfranklin) September 18, 2017

Goodnight, sleep tight, and don’t let the bed bugs bite, Nittany Lions. Oh, and remember, coach sees all.