Student-Run Start-Up Up For Top Gadget Award At CES 2018

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A start-up cofounded by a Penn State student is up for the Best of CES 2018 People’s Choice Award for the best gadget at the world-renowned electronics trade show in Las Vegas, Nevada. Penn State junior Matt Roda founded Reflexion Interactive Technologies with two high school friends as a way to improve neurocognitive training and concussion screening/rehabilitation.

Reflexion is at the International Consumer Electronics Show to promote the Edge, a portable cognitive screening device that uses 2,500 LED lights that illuminate in randomized patterns to assess five areas of cognition. The accompanying software compares user scores in those areas to baseline results to pinpoint deficiencies. Dr. Semyon Slobonov, who studies pathologic brain science and traumatic brain injuries in Penn State’s Center for Sports Research and Service, is leading the second phase of a clinical validity study of the Edge.

You can vote for Reflexion here. Voting closes Thursday, January 11.

Roda founded Reflexion after he suffered a severe concussion in a Lancaster Catholic High School hockey game where he crashed headfirst into the boards after an illegal backside check. Roda’s concussion went undetected and he was allowed to re-enter the game and drive home. He wanted to find a way to make the screening process more accurate by relying on more data as opposed to subjective tests given by trainers and coaches on the sidelines.

If you feel like you recognize Roda, Reflexion, and the start-up’s story, Penn State ran a video promoting it last semester.

During the early stages of development, Roda participated in the Happy Valley LaunchBox. Reflexion has eight employees in Lancaster and scattered at college campuses around the northeast and employs two other Penn State students in addition to Roda.


Editor’s note: In the interest of transparency, Reflexion Interactive Technologies Business Developer Jim Davidson is an Onward State editor. He was in no way involved in the production of this post.

Photo By: Anthony Colucci
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Elissa Hill

Elissa is a junior public relations major and the managing editor of Onward State. She is from Punxsutawney, PA [insert corny Bill Murray joke here] and considers herself an expert on all things ice cream. Send questions and comments via e-mail ([email protected]) and follow her on Twitter (@ElissaKHill) for more corny jokes.

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