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Someone Ought to Do Something

In 1997, when Steve Jobs launched one of Apple’s most famous marketing campaigns, ‘Think Different’, he explained Apple’s core values and the company’s culture. “Who is Apple, and what do we stand for? Where do we fit in this world?,” were the questions Jobs posed. “What we’re about isn’t about making boxes for people to do their job well…although we do that well.” He explains that, “Apple at the core, it’s core value, is that we believe that people with passion can change the world for the better, that’s what we believe…”

Jobs, one of the great entrepreneurs of the latter half of the 20th century, and arguably even more important at the turn of the new century, opens an interesting definition of an entrepreneur — someone who believes they can change the world for the better.

Entrepreneurs are people who make things, not just talk about making things. Entrepreneurs are “heat-seeking missiles” as one venture capitalist pines on his blog. Entrepreneurs, in the words of Michelangelo, “criticize by creating.” People make things they are passionate about.

Entrepreneurship, at its core, is about passionate people.

Before Walt Disney became known as the man behind Mickey and the legendary theme parks, he was with his children and saw an old amusement park and said to himself, ‎”Is this all there is?” The entrepreneur looks at the world around her, and asks ‘Is this all there is?’ And, as one author states, “the new world she or he will create as a result of that audacious inquiry is one that cannot possibly be conceived by people.”

This, then is the definition of a passionate person. An individual, a student, a community member; regardless of rank, position, or title — who can look at the world and see a realm of possibilities, using their passions to not only solve problems, but to paint a portrait, a glimpse of what the world would be.

Jobs ended his segment on ‘Think Different’ with this: “..and those people that are crazy enough to think they can change the world are the ones that actually do.” It is in this vein that a team of progressive-thinkers at Penn State built and launched Innoblue — an organization hell-bent on unleashing the passionate thinkers at this University and in this community into the world in order to make the world a better place. Those focused on civic entrepreneurship for the good of the local community; on social entrepreneurship for the good of the global community; and on business ventures, for the good of economic sustainability, all have a part to play in the organization we are building. People who do not simply want to talk about creating things, but who actually build things in and around the community.

We are looking for passionate people, crazy enough to think they can change the world and make the world a better place. The entrepreneurs that are the most influential and successful are the ones who care about having an impact on the world. Penn State’s general counsel, The Honorable Judge Cynthia Baldwin, shared an aphorism that her mother related to her. “Well everyone always says ‘someone ought to do something about this, or someone ought to do something about that. But guess what? You are someone, and you ought to do something.’” If you don’t do something, you forfeit your right to speak out against that very thing that you want changed. However; when you see something and you say to yourself ‘well someone ought to do something about that,” you have found your passion.

You are someone. You are passionate. You ought to do something.

Find out more about Innoblue.

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