The physical tolls of THON can be challenging--Penn State's Dance Marathon wouldn't be so special if it weren't for the rigor of staying awake and on your feet for 46 hours. But while foot massages and piggyback rides can help alleviate some of the physical stresses, it's sometimes even tougher to stave off the mental monotony of nearly 2 days on the Bryce Jordan Center floor. That's where Color Wars come in.
Social media has been instrumental in spreading the message of THON, and not just during the one weekend a year that celebrates the culmination of 365 days of preparation. How often does it seem that a celebrity is bringing to light the great cause that is Penn State's Dance Marathon, highlighting our accomplishment as the nation's largest student-run philanthropy? Hell, at this point, her continued advocacy of THON is probably Khloe Kardashian's lone redeeming asset.