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How Have Orgs Adapted To THON’s New Fundraising Restrictions?

As THON weekend approaches, a fundraising year like no other in THON history wraps up.

ESPN ‘Bracketologist’ Joe Lunardi Discusses Penn State Hoops’ Unprecedented Season

“Whether this team is a No. 3 seed or or a No. 4 seed, they’re going to have a real opportunity to be in the Sweet Sixteen. If you’re a Penn State basketball fan, that’s like the Final Four. That week of hype and attention gives a team a brand.”

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