The Nittany Lions have topped the preseason poll every year since 2003.
The previous best-selling merchandise was Florida in 2021.
Beard has a 7-1 record as a professional.
Penn State opens its non-conference schedule against Norfolk State on November 9.
The Nittany Lions remain undefeated after a tough match against No. 18 Oregon.
McSorley will make the start in the Cardinals’ first preseason game.