In a push to draw crowds to Bon Jovi’s Because We Can Tour, the Bryce Jordan Center has officially renamed the venue to the Bon Jovi Center, according to its website. Luckily, the BJC will still be able to be referred to as the BJC.
The BJC, host to THON 2013 just last weekend, will temporarily adopt the name for the New Jersey based band from February 20th until the concert on Saturday, February 23rd. Though the website claims this move is to honor the return of Bon Jovi to State College, it very well may be a strategy to increase the amount of people attending the concert, considering the busy weekend ahead for the State College community. The band has already offered free tickets to Four Diamonds families, and more tickets remain available for as low as $19.50.
This may be the only opportunity for you to say, “I went to the Bon Jovi Center for the Bon Jovi concert!” so for those who are not planning on joining in on the ruckus downtown, the Bon Jovi Center may be the place to be on Saturday.