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about a year ago
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Ulta Coming Soon to Happy Valley

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Females everywhere in State College rejoice; the newest addition to the Trader Joe’s Plaza off of North Atherton will be an ULTA cosmetics store. If you are unfamiliar with ULTA, it is basically the sibling of Sephora but generally bigger and offering a wider range of products.

“ULTA Beauty has signed a lease for a store in State College, Pa,” said ULTA spokesman Michael Shmarak. “ULTA plans to open the store in Summer 2013. ”

ULTA will join Pier 1 and Trader Joe’s in the plaza on Patriot Lane and is the first beauty supply store other than Sally Beauty to be in the area. Generally carrying products ranging from make-up (with some of the best brands- heyyy Urban Decay) to skin and hair care, this will fill a much-needed gap for the ladies of Happy Valley. The location is also currently hiring (can you say employee discount?).

image Mara Kern
Downtown - Located in Centre County, Pennsylvania, State College is a college town heavily influenced by the campus life of Penn State University and have gained the nickname "Happy Valley" for its resilience during the Great Depression. They say there's something magical about the Nittany Valley, where time just seems to stand still. Read more