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about 3 months ago

‘Go F**k Yourself’ Tumblr Turns Out to be Marketing Ploy

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So this was pretty fun:

A full-page ad consumed page 5 of yesterday’s Daily Collegian that read: “Dear J, Hope she was worth it. Go f**k yourself. XO, C.”

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Below that message was the link to gofockurself.tumblr.com, which is…hoo, boy.

Every post on the tumblr is vitriol directed toward C’s cheating ex-boyfriend, “J.” It’s very comprehensive — there are voicemails, long strings of texts in which the boyfriend pleads the poster to call her back, memes, and more.

There’s a furious email to J, or “Fuckface,” as he’s addressed in it, that has his “slam-piece” bcc’ed. She even posted a conversation between her and J, who this time goes by “J Babyyy [two heart emojis]” in her phone, in which he said he couldn’t come over because “you know how I get when I watch Iron Man.” Classic J!

Great stuff so far, but it doesn’t stop there. C hung fliers proudly proclaiming “Go F**k Yourself” around campus, going so far as to flier cars:

It’s quite convincing that a really, really pissed off ex-girlfriend wanted to ruin her ex-boyfriend’s life. Looks like C needs help and J needs to go into hiding.

…Except it’s fake.

According to The Daily Dot, it was Capitol Music Group that contacted the Collegian to run the ad. Anjali Krishnan, the Collegian’s business manager, said Capitol Music Group wanted to keep it confidential until the ad ran, according to The Daily Dot.

And what do you know? The angry ex-girlfriend posted a song by My Crazy Girlfriend, a band on the Capitol Records label, to the tumblr. It’s “officially” her “fu*king jam,” apparently. I wonder if they decided to name the poster “C” because that’s the first letter of the label.

Lame that it’s fake, but it’s a cool marketing ploy by Capitol. No word on whether the tumblr was promoted at other colleges or why Capitol chose Penn State to advertise. The person (or people) behind the tumblr haven’t yet responded to a message, either.

I guess J is off the hook.

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