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about 8 months ago

THON Blows Up on Social Media

There are obvious hashtags that go hand-in-hand with THON across Twitter, Facebook and Instgram — #THON, #THON[insert year here] and #FTK are some big ones. And people really like posting about THON. So, the Penn State IST Consulting Group took to recording the social media activity surrounding THON, and the results are both cool and expected.

The report, which used two different tools and counted posts using the three above hashtags and “thon,” is here and really interesting. Its highlights:

More than 40,000 THON posts were produced on Twitter, Facebook and Instagram during the weekend, reaching 22 million social media users. This post certainly helped:

At 4 p.m. – 5 p.m. on Sunday (the hour including the total reveal), the group says there were more than 40 #THON posts per minute (Although there were most certainly thousands of THON tweets per minute without the hashtag, based on our mentions alone).

“$13,343,517.33 For The Kids” trended worldwide after THON’s total was revealed.

91 percent of THON posts came from the United States, but 9 percent of posts reflected an international reach.

THON - The IFC/Panhellenic Dance Marathon (THON), the most ubiquitous event on campus, has been in existence since 1973. THON currently benefits the Four Diamonds Fund at the Penn State Milton S. Hershey Medical Center Children’s Hospital and has raised over $100,000,000 since its inception. Read more