You’ve probably read by now that Penn State Athletics is undergoing a new facilities master plan and Athletic Director Sandy Barbour is interested in significantly renovating Beaver Stadium. A few details about potential renovation plans were included in a survey distributed to football season ticket holders.
Keep in mind that the facilities master plan is still in a very early stage and none of these may end up getting done, but they’re interesting to look at in the meantime.
The survey began inauspiciously with some strange picture questions fit for a Buzzfeed quiz or a dating site (none of the responses are mine — I’m more of an ugly red sweater skipping in a field kind-of-guy).
The survey continued with standard questions about the game day atmosphere and ranking priorities and current experiences. Comprehensiveness was not lacking — it asked how much the respondent spent on tickets, food, tailgating supplies, and everything else you could possibly quantify about a Penn State game day experience.
Then, it got into the good stuff.
The survey’s theme seemed to focus on season ticket holders’ willingness to pay for extra stuff to make game days more comfortable. For instance, here’s what the membership-based “Field Level Club” could look like:
Here’s what new (and presumably more expensive) luxury suite boxes could look like:
There’s even a “barbecue pit” luxury suite concept:
If you can’t quite afford that sort of luxury, there’s an intermediary “loge box” option:
The survey also indicates an interest in creating high-end, restricted access tailgate setups for suite ticket holders and other high rollers:
Most disappointingly, none of the presented renderings really included anything that would benefit the student or average fan’s game day experience. There were certainly questions to that effect, but a majority of the survey just asked about how much more money alumni are willing to spend for novelty experiences.
Then again, it is still early in the process. Hopefully the next iteration includes at least something positive for students and the majority of the ticket-holding fans.