The Trees Rejoice!
Victory for the Kleercut campaign!
Eco-Action and Greenpeace triumphed yesterday after a weary battle with Kimberly-Clark, when the overlords of the paper products industry agreed to Greenpeace’s demands to protect the ancient Boreal Forest.
Recap: Kimberly-Clark manufactures the Kleenex, Scott, and Cottonelle brands. Also, they had this bad habit of chopping down ancient forests to create their products. Penn State bought these products, so Eco-Action rallied hard to convince the university to switch their supplier.
This Penn State activism (which is flourishing, Graham) helped to persuade Kimberly-Clark to improve its habits and ended the Kleercut campaign in a smashing success.
Before the end of 2011, Kimberly-Clark will stop purchasing any tree fiber from the Boreal Forest not certified by the Forest Stewardship Council. (Progress takes time.) Also, the new “treaty” between Greenpeace and Kimberly-Clark reinforces laws pertaining to recycled content, illegal lumber sources, and designated conservation areas.
In some faraway place, Treebeard, Gaia, and Bob Ross are drinking a toast to their beloved trees.
Your ad blocker is on.
Please choose an option below.
Purchase a Subscription!
About the Author
Want to be a part of the nation’s premier student-run media outlet? Want to have your words read or your pictures seen by hundreds of thousands of readers and social media followers?
“As we work together to make the impact as least disruptive as possible to our students and employees, we strongly urge Congress and the president to end this impasse.”
Send this to a friend