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The Trees Rejoice!

treesVictory for the Kleercut campaign!

Eco-Action and Greenpeace triumphed yesterday after a weary battle with Kimberly-Clark, when the overlords of the paper products industry agreed to Greenpeace’s demands to protect the ancient Boreal Forest.

Recap:  Kimberly-Clark manufactures the Kleenex, Scott, and Cottonelle brands.  Also, they had this bad habit of chopping down ancient forests to create their products.  Penn State bought these products, so Eco-Action rallied hard to convince the university to switch their supplier.

This Penn State activism (which is flourishing, Graham) helped to persuade Kimberly-Clark to improve its habits and ended the Kleercut campaign in a smashing success.

Before the end of 2011, Kimberly-Clark will stop purchasing any tree fiber from the Boreal Forest not certified by the Forest Stewardship Council.  (Progress takes time.)  Also, the new “treaty” between Greenpeace and Kimberly-Clark reinforces laws pertaining to recycled content, illegal lumber sources, and designated conservation areas.

In some faraway place, Treebeard, Gaia, and Bob Ross are drinking a toast to their beloved trees.

[Source] [Image]

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About the Author

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Other posts by Andy

Fundraiser Benefits Indian Orphans

Interested in food, music, and a good cause? Come to the HOINA Spaghetti Dinner tomorrow evening to satisfy these three interests and more.

The price of $7 includes dinner, dessert, and live instrumental music, ranging from a viola quartet to traditional Indian kirtans.

Homes of the Indian Nation (HOINA) is a nonprofit organization which runs an orphanage and school in Andhra Pradesh, India. All proceeds from the fundraiser will directly benefit the orphans themselves.

Learn more about the event after the jump.

Fourth Annual Earth Hour

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