PSU news by
Penn State's student blog

Topics

More

Google Wave: Another Nail in Microsoft’s Coffin

waveMicrosoft has recently become the new Yankees – they were the hottest thing since acid wash in the eighties and nineties, and now everyone seems to hate them (with the exception of some loyal fans). Bill and the gang had a good run when they monopolized word processing programs and the internet, but now it seems everyone is out to get Microsoft – from that damned hippie Steve Jobs to the forces behind Google – and public favor is slowly leaving them.

Google’s Google Docs has recently expanded its applications to entice college students and their universities. To appeal to the math and science majors, a new equation editor that can actually compute problems has been added, along with sub and superscript functions for chemical and algebraic expressions. To appeal to those in the humanities, there is now a variety of bullet styles for outlines and footnotes, and, most recently, a translation feature.

The genius behind Google’s plan lies in its marketing to college students. College is where people are trained to do the career they will most likely have the rest of their lives and they tend to stick to and depend on the technology they were taught with. The result: brand allegiance.

Buttressing Google’s plan of attack to inveigle college campuses is Google Wave, which will make its public debut in a few months. Wave will allow for real time communication, media sharing, and document collaboration. Users can even embed Wave into other sites and use gadgets. Playing Chinese checkers with your buddies while writing that term paper might make it a bit more bearable.

So do we still need Microsoft Office as alluring, shareable competition becomes more readily available online? It remains to be seen. Google Docs is convenient, but it has a long way to go in terms of matching Office details and features. While word count is handy and aesthetically-pleasing tables are nice, for some it simply may not outweigh the expediency of Google Docs. So, Microsoft has sounded the Horn of Gondor and taken to the battlefield once again, launching web-based versions of its Office products aimed at the same audience. Will this – along with Vista, Bing, and Zune – be added to the list of the company’s inconsequential products? Probably.

[Photo Courtesy of flickr.com]

Your ad blocker is on.

Please choose an option below.

Sign up for our e-mail newsletter:
OR
Support quality journalism:
Purchase a Subscription!

About the Author

Caitlin Silver

Caitlin is from a small Pennsylvania town called Unionville, which is by West Chester, which is by Philadelphia. She is a sophomore in the Smeal College of Business and will probably major in accounting. Caitlin loves "How I Met Your Mother" and dougnuts.

Comments

Other posts by Caitlin

Kiwi Fro-Yo Comes to Penn State

The Kiwi Yogurt chain is opening its newest store right here in State College, next to the Student Book Store at 324 E. College Ave, this February (no word yet on exact date). Kiwi is a Maine Line, Pa.-based, family-owned company founded in 2008 set on providing “the ultimate dessert experience.”

And it is quite the experience. When you walk in, there is – prepare yourselves – a wall of frozen yogurt options. You get to walk up to this beautiful wall and vend yourself as many flavors as you like.

IFC-PHC Producing YouTube Video to Feature Greek Leaders

Vote For Edublogs!

Your Guide To Sending THON 2019 Dancer Mail

All in all, it’s important to remember that there’s really no such thing as bad dancer mail.

The Best Of Your Penn State Weddings: Part One

We were blown away by your Penn State weddings, complete with shakers, Lion Shrine cakes, and a few Blue Band performances.

Send this to a friend