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A Cupcake Capitalist’s State College Dream

Anyone who has ever tasted a Magnolia Bakery cupcake knows what’s up: cupcakes are the bakery goods of kings and legends. In terms of ‘tastiness density’ (yes, I just made this phrase up), it reigns supreme.

That’s why I was delighted to learn that State College will soon be blessed with not one, but two cupcake shops. Sugar on Top is opening up on Beaver Ave. within the next few weeks and *ndulge is set to open shop on College Ave. in May. Even a novice at economics knows what this means: delectable, savory, free-market competition.

Suffice it to say that both venues will be working very hard before they open in order to better win the hearts and minds of Happy Valley’s cupcake aficionados. And when companies duke it out, the cupcake lovers – ahem, consumers – win. The possibilities are endless; especially if both shops keep designing new and interesting cupcake flavors. Think pomegranate, cookie dough, coffee, and bacon flavored cupcakes. Who knows where the two shops will go?

State College may be most well-known for being home to Penn State, but I’m dreaming about ‘Cupcake Mecca’ being its second most well-known claim to fame. At the very least, we’ll all be able to get a darn good cupcake very soon.

[Photo: Sugarbloom Cupcakes on Flickr]

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