PSU news by
Penn State's student blog



Super Bowl XLVI Commercial Critique

Even if you didn’t really care who won the Super Bowl this year, you more than likely watched the year’s biggest television event.  Super Bowl XLVI featured more of the same traditions American sports-lovers have come to expect: tailgate food, football jerseys, yelling at the television screen, Madonna trying too hard, and good commercials.

The Super Bowl has millions upon millions of viewers each year, and the average cost of a thirty-second spot on NBC during the game was a record $3.5 million. In addition to breaking the bank for coveted airtime, this year, almost two-thirds of the Super Bowl advertisers put their commercials online before Sunday’s broadcast.  Hoping to have their ads become viral and generate buzz, little room was left for any television surprise.

For any 80s movie fan, Honda’s modern Ferris Bueller-inspired ad hit home.  Matthew Broderick spoofs his famous character with over a dozen Ferris Bueller film references. The notorious line about life going so fast that you could miss it if you don’t stop to look (or something similar) has a middle-aged update when Broderick speeds around in a CR-V.

William Shatner dies in a fiery bus crash.  It got your attention.  The ad essentially killed off its spokesman, with no time for the “Price-line, nego-ti-ator!” jingle.   It was drama and intensity in thirty seconds, a sacrifice so vacationing families and a random nun can keep traveling.  But will The Negotiator rise from the flames in a future ad?  Stay tuned.

In actuality, while the E-Trade baby would be 5 years old at this point, he made a Super Bowl comeback this year still in diapers.  He can still give great consoling advice to new fathers, and say hi to his friend who happens to be speed dating in a maternity ward.  May the E-Trade baby stay forever young and hilarious.

Dogs were a recurring theme in ads this year, but one that got especially big laughs was the Skechers bulldog commercial.  Running against prizewinning Greyhounds, a chubby little bulldog was able to persevere (and moonwalk) to win a dog race, all due to his fancy sneakers.  We were all cheering for the bulldog more than Tom Brady at a point.

Is it really worth it to wait 3 hours for a shitty phone amongst hipsters with beards outside a cellular store?  Maybe not, but The Darkness singing “I Believe in a Thing Called Love” would definitely make it more entertaining.  In addition to a cannon, a marching band, and a gospel choir, Samsung hit “over the top” with this ad.

Interested in analyzing more advertisements?  Head to tonight’s Super Bowl Commercial Recap Party, sponsored by the Penn State Ad Club, at 7pm in 173 Willard.  Evaluate, scrutinize, and discuss which company’s ads made the play and which were a fumble!

About the Author



Max Sauve Commits To Penn State Hockey

Sauve originally committed to Vermont in 2015, but flipped to Penn State at the eleventh hour and will join the Nittany Lions next season.

Penn State Women’s Volleyball Releases 2018 Schedule

Penn State Hoops Alumnus Joonas Suotamo’s Journey To Becoming Chewbacca Featured On ESPN’s ‘E:60’

Evaluating Tony Carr’s Performance At The 2018 NBA Draft Combine

Penn State Hockey Commit Evan Bell Wins Clark Cup With USHL’s Fargo Force

Student Life

10 Questions With 2019 Class Gift Director Tom Beeby

Tom Beeby will serve as the 2019 Class Gift Executive Director.

Career Services To Launch Integrated Career Management & Recruiting Platform

Penn State Esports Wins Tespa Collegiate Hearthstone Championship

Plans Submitted For New KFC In State College

Developers have submitted preliminary land development plans to build a new KFC restaurant at 1780 S. Atherton St. in State College.

Penn State Names Guadagnino Vice President For Administration

Guadagnino will continue to provide legal advice as associate general counsel in addition to his duties as vice president.

As Disciplinary Hearing Opens, Expert Says Baldwin Failed To Properly Represent Ex-Penn State Administrators

A Pennsylvania Disciplinary Board hearing began on Tuesday in Pittsburgh for former Penn State general counsel Cynthia Baldwin, who is accused of violating rules of professional conduct in her representation of former university administrators during the Jerry Sandusky investigation.

Be the first to know

  • Top posts and the best Penn State stories

Thank you for subscribing.

Something went wrong.

10 Questions With 2019 Class Gift Director Tom Beeby

Tom Beeby will serve as the 2019 Class Gift Executive Director.

Send this to a friend