Campus Candy Kaput: Downtown Storefront Closes
Business for downtown State College’s sweet spot, Campus Candy, has gone sour.
The go-to location for frozen yogurt and over-priced bags of assorted sugary goodness is closing their doors for good after operating at the E. College Avenue location for just a little more than a year.
The call came last Monday to @CampusCandy employees alerting them that their jobs had been terminated indefinitely. Even the store’s general manager, Sean Kader, was removed from his position.
According to a former employee, who wished to remain anonymous, the State College candy store “wasn’t losing money, but wasn’t making the kind of profits that corporate had wanted.”
Campus Candy’s concept was a sweet idea, cooked-up into a corporate money maker by Mark Tarnofsky — a New York businessman (who is also the owner and president of school supply distributor A. Haupt, Inc.) and his partner Jason Tynan. A light bulb went off in Tarnofsky’s head and dollar signs ‘cha-chinged!’ in his eyes after Tranofsky couldn’t find any place to get a candy bar besides CVS or Wallgreen’s at Indiana University.
He opened the first Campus Candy in Bloomington, Indiana, and just two years after the company’s founding, the Campus Candy franchise has five locations in college towns across the country from the University of Texas in Austin to the University of Wisconson-Madison.
But the higher-ups in the fancy business suits are seeking a new direction for the hip “yogurt bar/snacketeria” chain which the Penn State’s store front is no longer a part of.
According to a store employee, Campus Candy will be shifting gears to focus more on frozen yogurt. A $300,000 renovation was recently slated for the State College store to revamp the modern looking candy lounge into a glitzy fro-yo shop with yogurt machines located at the front of the store to increase sales.
However, corporate decided that Penn State’s sweet tooth just didn’t have the bang for the buck and decided to close down the State College Campus Candy location and seek more profitable ventures.
“Frozen yogurt isn’t as demanded in a town where it’s cold for most of the year and there are other stores like Kiwi and Yogurt Express,” said the former Campus Candy employee, referencing the call they received alerting them of their termination. “We were told that [Campus Candy] can make more money in other places like cities or somewhere it is always hot like Texas.”
I guess we’re just going to have to buy our Swedish Fish all pre-packaged and reasonably priced from WalMart like the rest of America from now on. #FirstWorldProblems