Penn State Ranks 19th in Merchandise Royalties
Blue and white apparel is ubiquitous around Happy Valley and College Ave., and the recent Collegiate Licensing Company numbers affirm that fact. The annual list of top-selling universities from the last fiscal year pits Penn State at nineteenth in the nation for merchandise royalties.
College licensed apparel brought in $4.62 billion in sales last year (how’s that for culture?). The University of Texas was the top selling university for the eighth year in a row, while SEC schools made up 7 of the top 10 slots.
Although still an impressive showing, the Nittany Lions fell seven spots this year from No. 12, good for fourth in the Big Ten behind Michigan (4), Wisconsin (13), and Nebraska (14).
A few facts from the CLC:
- NIKE USA Inc. has been the No. 1 collegiate apparel licensee for two consecutive years. Excluding the 2009-10 and 2010-11 fiscal years, NIKE USA Inc. has held the position of top apparel licensee since 1999.
- EA Sports has maintained its No.1 status among non-apparel licensees since Q3 of 2003.
- Top apparel categories for 2012-13 included T-shirts, women’s apparel, fleece, and headwear.
- Top non-apparel categories included video games, housewares, domestics, and sports equipment.
Maybe Penn State will fare better next year as fans finally retire their fading Daryll Clark and Deon Butler jerseys for these new Allen Robinson editions.
Your ad blocker is on.
Please choose an option below.
Purchase a Subscription!
About the Author
‘We Have A Good Feel For Those Teams’: Penn State Women’s Volleyball Taking Experience Into National Semifinals
The Nittany Lions have already played the three other national semifinalists this season.
What SMU Head Coach Rhett Lashlee Said About Penn State Ahead Of The College Football Playoff
Lashlee spoke about the weather, Tyler Warren, and “Mo Bamba.”
‘We Definitely Want To Get To Four’: Penn State Football Wanting To Create Depth At Defensive Tackle
Xavier Gilliam and Ty Blanding may have a larger role on the defensive line come the College Football Playoff.
Hometown Brewery Releases Beer Honoring Evan Pugh
Penn State’s first president Evan Pugh was born in 1828 at Jordan Bank Farm, three miles south of the city center of Oxford, Pennsylvania, an hour west of Philadelphia in Chester County. One-hundred eighty-nine years later, an Oxford brewery is honoring one of the preeminent champions of “liberal and practical” higher education in the form of a delicious Porter.