PSU news by
Penn State's student blog

Topics

About

“Penn State Lives Here,” Apparently

Have you ever found yourself walking down College Avenue and wondered, ‘Where does Penn State live?’ After all, it would be silly just to assume Penn State’s 45,000 students, 9,000 employees, and 500,000 alumni live in all sorts of places and that the question itself is as ridiculous as it is meaningless.

Don’t worry, our marketing department has answers.

Taking a page straight out of out of ESPN’s playbook, Penn State has kicked off its “Penn State Lives Here” campaign. Joining #OneTeam and #NextLevel as the latest cheesy attempt to inorganically brand our university, “Penn State Lives Here” yard signs and banners have flooded parts of campus in attempt to answer the age-old question.

“Penn State Lives Here is a new initiative meant to embody the spirit of Penn Staters everywhere,” said Penn State spokeswoman Annemarie Mountz. “We spoke to thousands of Penn State students, faculty, staff and alumni about what Penn State means to them, and this is a result of those discussions. The goal is to help us to speak with consistency and clarity about the impact Penn Staters are making in the classroom, in our research facilities, in their communities and around the world.”

But what about the Commonwealth campuses and Penn State World Campus? Surely, Penn State is so big it can’t just fit here in State College and University Park.

“As you know, you can find Penn Staters everywhere around the world, and so in that sense, wherever you go, Penn State Lives Here,” Mountz explained.

There is little doubt a team of marketing gurus in Old Main got paid quite a bit of money to come up with these four words, but we’ll never know how much.

“Most of the costs of the initiative were the research that went into it, including all of the contact with the thousands of Penn State students, faculty, staff and alumni,” Mountz said. “We did not pay anything to use ‘Penn State Lives Here.’ We already own the rights to ‘Penn State,’ and nobody can trademark ‘Lives Here’ since it’s already in use in so many places.”

It was not immediately evident what the campaign will include other the obnoxious signs and the branding message.

I’ll let Twitter take it from here…

 

Your ad blocker is on.

Please choose an option below.

Sign up for our e-mail newsletter:
OR
Support quality journalism:
Purchase a Subscription!

About the Author

Kevin Horne

Kevin Horne was the editor of Onward State from 2012-2014 and currently holds the position of Managing Editor Emeritus, which is a fake title he made up. He graduated from Penn State with degrees journalism and political science in 2014 and is currently seeking his J.D. at the Penn State Dickinson School of Law. A third generation Penn Stater from Williamsport, Pa., Kevin is also the president of the graduate student government. Email: [email protected]

Comments

Other posts by Kevin

Hometown Brewery Releases Beer Honoring Evan Pugh

Penn State’s first president Evan Pugh was born in 1828 at Jordan Bank Farm, three miles south of the city center of Oxford, Pennsylvania, an hour west of Philadelphia in Chester County. One-hundred eighty-nine years later, an Oxford brewery is honoring one of the preeminent champions of “liberal and practical” higher education in the form of a delicious Porter.

Penn State Basketball Downs Colgate 72-59 In Front of Thanksgiving Eve Crowd

Why Honoring Paterno Still Matters

‘Tim’s Law’ Anti-Hazing Bill Approved By PA Senate, On To Governor Wolf’s Desk

“Tim’s Law,” the Timothy J. Piazza Anti-Hazing Law, was approved by the Pennsylvania Senate Monday. The legislation is named after Tim Piazza, who died following a hazing ritual at the on-campus Beta Theta Pi fraternity house in February 2017.  Now that it’s been passed by both Pennsylvania’s Senate and House of Representatives, the bill will move […]

[Photo Story] Relive Homecoming Weekend 2018

Now that you’ve had a full day to recover from the heartbreaking 21-17 loss to Michigan State, it’s time to relive the other, more successful parts of Homecoming weekend.

Send this to a friend