You can’t cover up 61 years of success with honor — but Premier Media will remove your message on its billboard if you don’t cough up the cash.

One of several pro-Joe Paterno billboards is at risk of removal if enough funds aren’t raised to support the initiative. The message on the billboard reads: “You can’t cover up 61 years of success with honor.” Similar billboards were paid for by Penn Staters for Responsible Stewardship (PS4RS) and “PS4Truth.”

The billboard in question, located on Rt. 322 heading East past the Thompsontown exit, is paid for until December. This leaves about 60 days for those compelled to raise enough money to renew their contract with Premier Media, the company that owns the billboard.

The billboard costs $400 per month to operate. To raise money to pay for this, organizer Kevin Roth created a page on gofundme.com. There, he explains his goal of raising $2,000 to keep the billboard afloat for the next five months. He writes, however, that he would like to keep the billboard erect as long as possible.

Thus far, Roth has raised $475, enough to keep the billboard operating until January, but he is far from reaching his goal. Roth is encouraging others to donate on his page, to “continue to show JoePa our undying support and love!”

“As a PSU alumni, if you were as infuriated by the NCAA sanctions and penalties as I was, you would feel a fire in your heart after seeing this sign on the side of the road,” Roth wrote.