There are obvious hashtags that go hand-in-hand with THON across Twitter, Facebook and Instgram — #THON, #THON[insert year here] and #FTK are some big ones. And people really like posting about THON. So, the Penn State IST Consulting Group took to recording the social media activity surrounding THON, and the results are both cool and expected.

The report, which used two different tools and counted posts using the three above hashtags and “thon,” is here and really interesting. Its highlights:

More than 40,000 THON posts were produced on Twitter, Facebook and Instagram during the weekend, reaching 22 million social media users. This post certainly helped:

WOOOHOOOOO @THON weekend kicks off today! http://t.co/oFqWZVfX0C Good luck everyone! #FTK #THON14

— Khloé (@khloekardashian) February 21, 2014

At 4 p.m. – 5 p.m. on Sunday (the hour including the total reveal), the group says there were more than 40 #THON posts per minute (Although there were most certainly thousands of THON tweets per minute without the hashtag, based on our mentions alone).

$13,343,517.33 for the kids! #THON14 pic.twitter.com/RWebFf4rqR

— Onward State (@OnwardState) February 23, 2014

“$13,343,517.33 For The Kids” trended worldwide after THON’s total was revealed.

“$13,343,517.33 For The Kids” is trending worldwide! WORLDWIDE! pic.twitter.com/gZBNhhvhVh

— Onward State (@OnwardState) February 23, 2014

91 percent of THON posts came from the United States, but 9 percent of posts reflected an international reach.

About the Author

Tim Gilbert

Former managing editor and staff writer.

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