THON Blows Up on Social Media

There are obvious hashtags that go hand-in-hand with THON across Twitter, Facebook and Instgram — #THON, #THON[insert year here] and #FTK are some big ones. And people really like posting about THON. So, the Penn State IST Consulting Group took to recording the social media activity surrounding THON, and the results are both cool and expected.

The report, which used two different tools and counted posts using the three above hashtags and “thon,” is here and really interesting. Its highlights:

More than 40,000 THON posts were produced on Twitter, Facebook and Instagram during the weekend, reaching 22 million social media users. This post certainly helped:

At 4 p.m. – 5 p.m. on Sunday (the hour including the total reveal), the group says there were more than 40 #THON posts per minute (Although there were most certainly thousands of THON tweets per minute without the hashtag, based on our mentions alone).

“$13,343,517.33 For The Kids” trended worldwide after THON’s total was revealed.

91 percent of THON posts came from the United States, but 9 percent of posts reflected an international reach.

About the Author

Tim Gilbert

Former Managing Editor of this site, now just makes lots of #content for it from the Phyrst’s Table 69. Senior from Philadelphia. First-generation Penn Stater. I might go to law school after this, but I might not, too. “For the Glory” is in my email signature because I’m a douche. [email protected] is my email if you want to tell me why I suck. Alternatively, you can call me out on Twitter @OlGilb.


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