Penn State Intercollegiate Athletics announced the launch of a strategic planning project yesterday with the intentions of re-imagining the athletic department’s strategies and priorities for the period of 2016-2020 and beyond. The university will first seek feedback from a survey that will be released later this week.

Penn State Athletics has paired up with The Napa Group, a strategy, leadership, and organizational design firm based in Novato, California. The Napa Group, partnered with a steering committee formed by Athletic Director Sandy Barbour, will help facilitate the strategic planning process, which is expected to be complete by the end of 2015.

“This is an important time as the University and Intercollegiate Athletics envision our future,” Barbour said. “The strategic planning process for the athletic department is a wonderful opportunity to galvanize our program and critical constituencies around a compelling and clear vision of success and a set of strategic goals for the next five years. We have designed an inclusive project with engagement activities that will encourage our many stakeholders to provide input and feedback on the strategic plan. At the end of the process, we will have developed a breathing, working, implementable plan that drives our future.”

Penn State Athletics announced that updates and additional information will be available on a new website (http://www.gopsusports.com/strategicplan) that will be launched by the beginning of July.