The iconic gold elephant that has hung above the corner of Pugh St and Beaver Ave for more than 40 years is coming down today. Gift Adventures, the shop used by generations of students for last minute Halloween costume shopping, will close its doors today for good according to the Centre Daily Times.

“I had great opportunities to partner with people in town and met some very talented and hard working people, which provided great success for all of this,” said owner Steve Artz to the CDT. “Things have changed considerably over the last couple years, and I’m getting older and in a great relationship. We want to travel. The person I’m married to does not want me working seven days a week anymore.”

Artz plans to sell the rest of his inventory online, and the Gift Adventures website already features a wide assortment of, well, gifts. He says he’s excited to travel and begin work on a book.

“I’ve seen three generations in here, and they’re very important to me,” Artz told the CDT. “Without their support I couldn’t have done the things I did. The book will reflect a lot of that. And when I tell you the title of the book, which I won’t yet, I get nothing but thumbs up from people saying I nailed it.”