THON volunteers, alumni, and stakeholders will host a 24-hour long Giving Tuesday celebration beginning at midnight on Tuesday, December 3.

This year’s Giving Tuesday event will include plenty of matching opportunities thanks to a generous $30,000 donation by Johnson & Johnson. $20,000 of its donation will be used to match every 10th donation up to $46 throughout the day to THON through DonorDrive.

Two “Golden Hours” will also occur and bring additional donation matching up to $10,000.

The first Golden Hour will occur from 11 a.m. to 12:59 p.m. THON Nation Group Fundraising donations will be matched up to $100. In total, $7,500 will be matched.

The second Golden Hour will occur from 6 p.m. to 7:59 p.m. Student self-donations on individual DonorDrive pages will be matched up to $15. In total, $2,500 will be matched. 

Giving Tuesday is a national event that falls on the first Tuesday following Thanksgiving. The movement was launched with the purpose of motivating people to give back to their communities. The #GivingTuesday trend began in 2012 and was made popular through the rise of hashtag activism on social media.