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LineLeap Adapting Strategy Amid Coronavirus Pandemic

With many restrictions on bar capacity in place and countless efforts to decrease and disperse lines, more and more students are trying to find ways to have fun and still enjoy going to the bars.

LineLeap, a popular and relatively new app, is helping restaurants and bars alike create a reservation system to help with capacity, wait times, and lines. The service currently operates in college towns across the country, including State College.

Through the app, customers are able to reserve a table, skip the line, or even order drinks in some bars. Think of it like a fast-pass service for your favorite watering holes.

Now, while the world adapts to the coronavirus pandemic, LineLeap is overhauling its business strategy from the ground up.

“The whole reason we created the app was for the purpose of line-skipping,” co-founder Max Schauff said. “But now, because of COVID, our goal is to actually eliminate the lines.”

Schauff added that LineLeap’s main goal right now is to mitigate lines, help the restaurants and bars navigate through the pandemic, and ultimately keep everyone safe. While traversing through the pandemic, the company has made it its goal to work with vendors and create a partnership that is unbreakable.

“We don’t charge venues anything for our platform at this time,” Schauff said. “We plan on just strengthening our relationships and hopefully coming out of this soon and get back to our normal business model.”

LineLeap’s line-eliminating focus couldn’t come at a better time in State College. The borough’s new coronavirus mitigation ordinance places restrictions on how large outdoor lines can be. Individuals and businesses found violating the legislation could be charged with a civil citation and fined $300.

Schauff praises his tech team for its work on overhauling the app and creating what LineLeap is now.

Currently, LineLeap is offered in many college towns across the country, including Ann Arbor, Columbus, and South Bend. In State College, of-age patrons can use the app at Champ’s Downtown, Primanti Brothers, The Phyrst, Doggie’s Pub, The Shandygaff, Cafe 210 West, Local Whiskey, and more.

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About the Author

William Humphrey

I am a junior digital print journalism major from Erie, PA.

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