If you’re a Penn State football fan, chances are you’ve got a pretty tight grasp on how James Franklin tweets.

From quote-tweeting with “#WeAre” to announcing a recruiting pickup with a “#WeAre…better,” Franklin’s social media presence is nothing if not consistent. Perhaps his most infamous tweet, at least this season, revolves around going “1-0 this week.”

1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0, 1-0 #WeAre

— James Franklin (@coachjfranklin) September 13, 2021

Longtime fans might remember how Franklin used to repeatedly tweet out an upcoming opponent’s name to reiterate the Nittany Lions’ focus on what’s ahead. But, as The Athletic‘s Audrey Snyder reported last week, he changed things up this fall because opposing fans didn’t necessarily get it.

James Franklin on his weekly tweet being 1-0, 1-0, 1-0 now as opposed to Ball State, Ball State, Ball State….

It's bc the opposing fan base doesn't get it.

"I don't want other people misinterpreting what we're talking about."

— Audrey Snyder (@audsnyder4) September 7, 2021

That phrase isn’t anything new at Penn State, though. In fact, a large “1-0” hangs above Beaver Stadium’s tunnel to serve as a concrete reminder.

But despite Franklin’s best intentions, it seems Auburn fans somehow believe his mantra mocks their program because there’s absolutely no way another head coach could possibly think of encouraging their team to focus on winning one week at a time.

In fact, Auburn head coach Bryan Harsin talked at length about his own 1-0 mantra this week.

“I think part of that message is just 1-0,” Harsin said. “For us, what that means is we have a day in front of us, and we want to win that day and stay focused on the things we have to do to accomplish those tasks and the way we are successful. And that’s not just one guy; that’s everybody — coaches, players — so we’ve been very clear on that, with that message. Right now, it is focused on Auburn.”

Either way, Auburn fans got pissed at Franklin for apparently jacking Harsin’s style, and the Penn State coach’s mentions were pretty darn funny. Here are some of their best whines, complaints, and (attempted) jabs.

He does this every week, these are from the first two game, check the dates. You guys get 1 hint that he's taunting and go insane. Maybe do a little research first. pic.twitter.com/JVVYmSXM8l

— Nick Kreiser (@nkreiser04) September 13, 2021

AU living rent free in that bald head I see…..WE COMIN! pic.twitter.com/LVhles7zjd

— Brad Collier (@brdcollier) September 13, 2021

Auburn fans are pretty damn cocky, too.

Bout to deliver an ass whooping pic.twitter.com/DGUYhnvSdn

— Bruce Pearl’s Afro (@AU_barner2) September 13, 2021

SEC teams will dog walk you guys. Remember who the real blue and white is. #BBN ? ? go auburn

— Tommy Wiard (@tommylt4245) September 13, 2021

I think you are 2-0.

— Hunter Kinsaul (@kinsahd) September 13, 2021

Remember, kids: Penn State purposefully doesn’t wear white during White Outs.

We are looking forward to you guys wearing our colors in your stadium! pic.twitter.com/7rH5BMyiso

— Van Allen Plexico (@VanAllenPlexico) September 13, 2021

pic.twitter.com/nJ29cEUb93

— pablo escobarner (blue check) (@PabloEscoburner) September 13, 2021

You forgot to add "going to lose" at the end of the hash tag

— gAUlf (@gAUlf_WDE) September 13, 2021

No. 10 Penn State faces No. 22 Auburn at 7:30 p.m. on Saturday, September 18, at Beaver Stadium. Fans at home can catch the game on ABC and stream ESPN’s College GameDay live from Happy Valley at 9 a.m.