All roads lead to Happy Valley, right?

Four new billboards were put up on Monday in Pittsburgh, Philadelphia, New Jersey, and Baltimore to show off Penn State football’s recruiting success in each region.

Several players from each area are featured on the billboards as a way of putting the program’s recruiting successes on display. Defensive back Joey Porter Jr. is featured in Pittsburgh, linebacker Abdul Carter is repping Philadelphia, safety Ji’Ayir Brown for New Jersey, and linebacker Curtis Jacobs is front and center among many of the program’s Maryland recruits, for example.

Pittsburgh’s billboard can be seen on I-376, one mile away from Greentree Exit 2. Across Pennsylvania in Philadelphia, the billboard is located east of Broad Street on I-95.

The New Jersey Turnpike, at Exit 8A of South Brunswick, is where the third billboard can be seen, while the Maryland billboard is located in Baltimore on I-95, southwest of downtown at Exit 50.

Many Penn State fans were already familiar with the Nittany Lions’ recruiting prowess in these regions. Now, everyone will know it…it’s quite frankly hard to miss.