NIL Collectives Lions Legacy Club & Success With Honor Announce Merger
Penn State Athletics announced the merger between Name, Image, and Likeness (NIL) collectives Lions Legacy Club and Success With Honor Thursday. Together, the pair will become Happy Valley United.
Now, the combined collective will serve all 31 sports as one.
Previously, Lions Legacy Club supported NIL efforts for Penn State football, while Success With Honor supported every other Penn State Athletics sport.
“Both groups have been great supporters of our NIL efforts to date, but this merger was an important step in our ever-changing collegiate athletics landscape,” Vice President for Intercollegiate Athletics Pat Kraft said in a press release. “It was imperative for these two powerful collectives to join forces to provide a large breadth of NIL opportunities for student-athletes in all 31 of our sports programs to continue to push us forward.”
A CEO of Happy Valley United has yet to be named but the board will include supporters Ira Lubert, Anthony Misitano, Bob Poole, Larry Cusack, Mark Toniatti, B.J. Werzyn, and Matt DeSoto.
The new collective will create independent advisory boards for football, basketball, and Olympic sports in order to strategically fundraise for those athletes.
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