Giuseppe’s Pizzeria By Brothers To Open November 1

Giuseppe’s Pizzeria by Brothers is set to open its doors on Wednesday, November 1, at 204 E. College Ave.

The pizzeria will open in the former location of Weirdoughs. Joseph Pistone, Giuseppe’s Pizzeria’s owner, is restoring his family’s pizza business in the building it once occupied 47 years ago.

“It seemed like it was kind of destined to be,” Pistone said. “It was a no brainer.”

Giuseppe’s Pizzeria will offer pizza by the slice and pie, five sub sandwich variations on homemade bread, and more. Pistone plans to offer a two-slice-and-a-drink special as one of the storefront’s “big things.” The pizzeria will also deliver through GrubHub and DoorDash.

Pistone and his wife Kerry jumped on the opportunity to snag the location after Weirdoughs’ lease was terminated after an apparent abandonment of the building. Pistone’s father and his brothers created Brothers Pizza in the mid 1970s and expanded the business to multiple locations since. While many locations have changed owners, Pistone owns Brothers Pizza Wingate and co-owns the location on Benner Pike with his brother-in-law.

In order to differentiate between original Brothers locations and ones that experienced ownership changes, Pistone creates Giuseppe’s Pizzeria by Brothers to highlight his given name and ensure authenticity.

“I couldn’t let [the location] go,” Pistone said. “So we got it, and I’m calling it Giuseppe’s because it’s my given name and because there’s so many other Brother’s Pizzas that name has been a little bit diluted. So I decided to call it Giuseppe’s Pizzeria by Brothers.”

Giuseppe’s Pizzeria was originally supposed to open Tuesday, but the opening was delayed to Wednesday after the pizzeria’s dough mixer broke, according to a Facebook post.

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About the Author

Keeley Lamm

Keeley is a senior from Richmond, Virginia, majoring in journalism. She's an associate editor and talks about awesome stuff on our podcast, Podward State, too. You can usually find her on a porch, but if not, feel free to contact Keeley on Twitter @keeleylammm or [email protected].

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