Penn State news by
Penn State's student blog

Topics

More

Penn State Athletics Launches 15-Year Multimedia Rights Deal With Playfly Sports

Penn State Athletics and Playfly Sports announced the launch of a 15-year multimedia rights agreement Thursday. Playfly Sports is a sports media, marketing, and technology business firm that will aim to increase Penn State Athletics’ commercial growth by way of content creation, programming, partnerships, data activations, and more.

The Pennsylvania-based company plans to make use of its “elite line-up of media, technology, and marketing solutions” to increase Penn State Athletics’ commercial growth.

“Penn State Athletics is synonymous with excellence and boasts one of the most fervent fan bases in the country,” Playfly Sports Properties President Christy Hedgpeth said in a release. “Pat Kraft has an innovative, ambitious vision for the future of Penn State Athletics and its value to the University. We are eager to lock arms with Pat and his team to actualize the concept of a true enterprise strategy. By leveraging our diverse range of services and fan-focused mindset, we will help Penn State deepen fan relationships and cultivate new revenue streams.”

A large part of Playfly’s business plan is to take advantage of the Penn State alumni network and reach out to the university’s corporate fan base to increase support across the country, specifically in Philadelphia, Pittsburgh, New York, Washington, D.C., and Baltimore.

More specific proposals include a the launch of a podcast network, membership-based services for fans, and to make the most of Penn State’s game day experience.

“This wide-ranging partnership marks a new chapter for Penn State as a leader in the ever-changing collegiate landscape,” Penn State Vice President for Intercollegiate Athletics Pat Kraft said. “We are proud to partner with a Pennsylvania-based company which has demonstrated it has the experience, expertise and passion to tap into Penn State’s athletics ecosystem on a level that has never been done before.”

Your ad blocker is on.

Please choose an option below.

Sign up for our e-mail newsletter:
OR
Support quality journalism:
Purchase a Subscription!

About the Author

Keeley Lamm

Keeley is a junior journalism major from Richmond, Virginia, and is Onward State's managing editor. She also talks about awesome stuff on our podcast, Podward State. Keeley is a lover of grilled cheese and Kevin Jonas. If you'd like to share your thoughts on the superior Jonas Brother, feel free to contact her on Twitter @keeleylammm or send your best joke to her email [email protected].

[Photo Story] Penn State Football Shows Off Strength In Max-Out Session

The Nittany Lions participated in a max-out lifting session to mark the end of winter workouts.

Penn State Men’s Hockey Overpowers Ohio State 5-2

The Nittany Lions bested the Buckeyes on the heels of a strong second period.

Class Of 2025 Three-Star Safety Omari Gaines Decommits From Penn State Football

Gaines was committed to the Nittany Lions for nearly a year.

Follow on Another Platform
113kFollowers
164kFollowers
59.3kFollowers
4,570Subscribers
Other posts by Keeley

Penn State Women’s Hockey’s Jeff Kampersal Named CHA Coach Of The Year

Sophomore forward Tessa Janecke also earned CHA Player of the Year and Forward of the Year distinctions.

Kacey Musgraves To Perform At Bryce Jordan Center September 4

Penn State Capital Day Slated For March 18