Although he's not a Penn State alumnus himself, Clifford clearly recognizes the importance of the Skeller and all that it stands for in the hearts of Penn State alumni for the past 84 years. By our estimates using Penn State's historical enrollment numbers, more than 500,000 Penn Staters have had the opportunity to drink a beer at the Skeller during their time as students.

"We want to assure you that as State College residents and Penn Staters we fully understand the historic importance of that location and memories made there across decades."

This is certainly not “Business...as usual” and Penn Staters are acutely aware of it, so much that they’ve started a movement to boycott Herlocher’s Foods, starting with the company’s reviews on Facebook and Amazon.
After the news broke, Penn Staters took to Twitter to share their disappointment in the decision. And they're not messing around.

Duke and Monica Gastinger have owned the two businesses since the 1980s, but the Rathskellar has been around since November 9, 1933, three days after the end of prohibition in the United States.

Penn State Athletics student tickets for the Fiesta Bowl against Washington will cost $155, compared to Washington's much lower $50 student ticket to the same game.