WHOOP will supply student-athletes with wearable technology and access to a holistic health and engagement program.
Penn State is one of seven Big Ten teams ranked in the top 25.
The Nittany Lions have topped the preseason poll every year since 2003.
The previous best-selling merchandise was Florida in 2021.
Beard has a 7-1 record as a professional.
Penn State opens its non-conference schedule against Norfolk State on November 9.