On March 3, Penn State wrestling coach Cael Sanderson made a post to Instagram Reels, showing him playing Call of Duty: Black Ops – Zombies.

Sanderson made the post, apparently promoting his new cookie brand, “Cael’s Cookies”. If you’re interested in the product, Onward State has previously reviewed it.

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There’s a lot to unpack in this reel, let me tell you. Starting small, let’s look at the caption. He, like any oldhead attempting to farm internet engagement, uses several hashtags. The second hashtag, “#Cael’sCookies” whiffs on the attempt, since the wrestling coach is clearly unaware that hashtags can’t have apostrophes.

The rest of the tags (besides the first) call out some other items he decided to leave throughout the frame of his clearly pre-planned reel. A Nitt Stick is carefully placed next to the bag of his own cookies, while his Yeti water bottle looms on the floor with its massive logo (I have one, and the logo isn’t that big, which leads me to the conclusion that he put a Yeti sticker on a Yeti water bottle. Hmm).

The only item I can’t find in the video — if someone sees it, please point it out to me — is whatever he’s referring to with “#EuroOptic”. After a quick Google, Euro Optic apparently makes rifle scopes, but I don’t see any of those anywhere. Even the guns he uses in the game stick to iron sights.

Next, let’s look at the video itself. Now, I’m not the biggest gamer, definitely not a purist, and have played Call of Duty maybe twice, but someone needs to talk about whatever the hell he’s doing there. The man is leaning back in a metal chair, not one foot from the TV, with his foot practically kissing the screen. What kind of form is that? Could that possibly be comfortable, for longer than the length of the video? I refuse to believe anyone would willingly play a game as tense as that, in any seat without padding. Ridiculous.

Despite all this, though, the reel seems to be getting traction. Nearly every comment is a positive GIF, and not even the sarcastically positive ones. “Didn’t know coach was chill like this,” reads one. The only semi-negative comment I saw criticized one of the shots he took (with the “Zeus Cannon”). There were sixteen comments in response, all of which were defending the man wholeheartedly.

Hmm. A lot to think about here. Cael’s Cookies have been successfully (and shamelessly) promoted, at least. For a cool $24.99, you can get six whole cookies and play Call of Duty in the most uncomfortable position possible. I know I’ll be following the coach’s lead.