Apparently, college kids lack taste when it comes to magazines, clothing, and pretty much everything else, according to Gawker and Ad Age. The post on Gawker notes that:

Is it possible that college students—rather than being our nation’s elite—are just unsophisticated dolts, like the rest of America? According to a new survey, college kids’ favorite magazine is Time. Last year it was Cosmopolitan. What, they don’t teach book-learnin’ in universities any more? But then you realize that the same survey says college kids’ favorite restaurant is McDonald’s and their favorite clothing brand is American Eagle and their favorite band is Coldplay, and it all starts to fit.

Now generally, I’m a bit skeptical about this information. I would have thought for sure that Cosmo would have still been the most popular mag. I’ve never seen anyone read Time here at Penn State. Now McDonald’s, I totally understand. Who can resist a double cheeseburger for a buck?

[Ad Age via Gawker]