THON Mentioned on Freakonomics Blog
The New York Times’ Freakonomics blog had a nice post about THON today. Stephen Dubner framed THON as a philanthropic success story in a dismal economy.
There was legitimate concern that the fund-raising total would fall off significantly this year. But it didn’t: for the fifth consecutive year, the THON (as it’s known) broke the previous year’s total. The amount is truly amazing: $7,490,133.87, some $874,000 more than last year.
It can’t be an easy time to be a professional fund-raiser, so maybe the pros should take a lesson from the college kids and start throwing some dance marathons.