PSU news by
Penn State's student blog



Create Your Personal Brand

andy“Hunt rodents, not mastodons,” said technology shark Andy Ihnatko at an event last night.

Ihnatko discussed the importance of creating web and journalism content part-time and for multiple publications.

Essentially, should you take a restrictive staff job with a single newspaper or magazine?  Not when print news is on its deathbed.  (RIP).  Freelance is the way to go.

Ihnatko’s main plug was “creating your personal brand,” in other words, making your name and image recognizable by a wide audience.

How did Ihnatko do it?  Ridiculous sideburns, a man-ponytail, string ties, and a cowboy hat.  Also, he contributes to the Chicago Sun-Times, CBS Early Show, and MacBreak Weekly, not to mention his 18,000 Twitter followers.  A huge chunk of the tech world can instantly recognize this web guru.

Ihnatko walks the fine line between being “a journalist” and “some guy with a blog.”  But as the web dominates the printed word, the division gets hazier and more abstract.  After all, a journalism degree is just a piece of paper.

So get your name out there and get recognized!  If you write solid, interesting material and possess a stable fan base, then you might be the next Andy Ihnatko.  Or the next Onward State.  ;-)

[Source] [Image]

About the Author


More by Andy

Fundraiser Benefits Indian Orphans

Interested in food, music, and a good cause? Come to the HOINA Spaghetti Dinner tomorrow evening to satisfy these three interests and more.

The price of $7 includes dinner, dessert, and live instrumental music, ranging from a viola quartet to traditional Indian kirtans.

Homes of the Indian Nation (HOINA) is a nonprofit organization which runs an orphanage and school in Andhra Pradesh, India. All proceeds from the fundraiser will directly benefit the orphans themselves.

Learn more about the event after the jump.

Fourth Annual Earth Hour

Chiddy Bang Performing Soon


Former Women’s Gymnastics Coach Files Lawsuit Against Penn State Over Handling Of Abuse Allegations

Former Penn State women’s gymnastics head coach Jeff Thompson has filed a lawsuit against the university following the termination of his contract in February 2017. Thompson, alongside his wife and associate head coach Rachelle Thompson, was accused by former gymnasts and an assistant coach of creating a hostile team environment. The Thompsons allegedly pressured athletes to compete […]

Men’s Soccer Trio, Reading United Win PDL Eastern Conference Title, Fall Short Of National Championship

Penn State Hockey’s Evan Barratt, Aarne Talvitie Participate In World Junior Summer Showcase

Ally McHugh Wins 400 Medley National Championship

Penn State Women’s Soccer Adds Swiss Forward Kim Dubs

Student Life

Girirajan Lab Seeks To Bridge The Gap Between Fly And Human Genomes

The lab uses a combination of human genomics, computational biology, and functional studies, using Drosophila and human cell lines, to understand the risks caused by genetic mutations and to grasp how gene disruption leads to altered neurodevelopment.

Join Onward State: Fall 2018 Application

Pennharmonics To Hold 25th Anniversary Reunion Concert

Plans Submitted For New KFC In State College

Developers have submitted preliminary land development plans to build a new KFC restaurant at 1780 S. Atherton St. in State College.

Join Onward State: Fall 2018 Application

Onward State is hiring for the fall semester and we’d love to have you join us.

Heinz Field Sold Out For Pitt-Penn State

The game is scheduled for an 8 p.m. kickoff on Saturday, September 8.

Be the first to know

  • Top posts and the best Penn State stories

Thank you for subscribing.

Something went wrong.

Madden NFL 19 Ratings For Nittany Lions

For the second consecutive year, Sean Lee is the highest-rated Nittany Lion in the Madden video game.

Send this to a friend