Penn State news by
Penn State's student blog

Topics

More

Create Your Personal Brand

andy“Hunt rodents, not mastodons,” said technology shark Andy Ihnatko at an event last night.

Ihnatko discussed the importance of creating web and journalism content part-time and for multiple publications.

Essentially, should you take a restrictive staff job with a single newspaper or magazine?  Not when print news is on its deathbed.  (RIP).  Freelance is the way to go.

Ihnatko’s main plug was “creating your personal brand,” in other words, making your name and image recognizable by a wide audience.

How did Ihnatko do it?  Ridiculous sideburns, a man-ponytail, string ties, and a cowboy hat.  Also, he contributes to the Chicago Sun-Times, CBS Early Show, and MacBreak Weekly, not to mention his 18,000 Twitter followers.  A huge chunk of the tech world can instantly recognize this web guru.

Ihnatko walks the fine line between being “a journalist” and “some guy with a blog.”  But as the web dominates the printed word, the division gets hazier and more abstract.  After all, a journalism degree is just a piece of paper.

So get your name out there and get recognized!  If you write solid, interesting material and possess a stable fan base, then you might be the next Andy Ihnatko.  Or the next Onward State.  ;-)

[Source] [Image]

Your ad blocker is on.

Please choose an option below.

Sign up for our e-mail newsletter:
OR
Support quality journalism:
Purchase a Subscription!

About the Author

Follow on Another Platform
113kFollowers
157kFollowers
57.1kFollowers
4,570Subscribers
State College Links
Other posts by Andy

Fundraiser Benefits Indian Orphans

Interested in food, music, and a good cause? Come to the HOINA Spaghetti Dinner tomorrow evening to satisfy these three interests and more.


The price of $7 includes dinner, dessert, and live instrumental music, ranging from a viola quartet to traditional Indian kirtans.


Homes of the Indian Nation (HOINA) is a nonprofit organization which runs an orphanage and school in Andhra Pradesh, India. All proceeds from the fundraiser will directly benefit the orphans themselves.


Learn more about the event after the jump.

Fourth Annual Earth Hour

Chiddy Bang Performing Soon

Onward State Alum Sara Civian Breaking Down Sports Barriers Through Hockey Coverage

“I have something to say, and you’re not going to silence me.”

Onward State Alum Sara Civian Breaking Down Sports Barriers Through Hockey Coverage

“I have something to say, and you’re not going to silence me.”

College Football Playoff’s Upcoming Expansion Proves Crucial To Penn State Football’s Ultimate Vision

The Nittany Lions would have made five 12-team playoffs since 2014, which is the sixth-most of all Power Five programs.

What We Learned From Penn State Football’s 2022 Regular Season

Before we fully turn our focus toward Pasadena, it’s time to take a look back at what we learned from Penn State football’s bounce-back 2022 regular season.

 
Send this to a friend