PSU news by
Penn State's student blog

Topics

More

Increased Drunkenness, Rowdiness Directly Related to Drink Prices

beerThe cheaper the beer, the drunker students will get. That’s what recent research at the University of Florida has proven with college bars.

At the bar scene, offering specials on beer is directly tied to increased rowdiness among college students. But as long as they’re making money, bars have no intentions on cutting back the deals.

Ryan J. O’Mara, University of Florida graduate and corresponding author for the study, commented:

‘Drink specials’ and other alcohol discounts and promotions remain a common feature of college bars in campus communities in the United States. This study’s results challenge assertions sometimes made by the management of these establishments that drink discounts are innocuous marketing practices intended only to attract customers to better bargains than those provided elsewhere.

Part of the research involved a survey of several hundred college students at the University of Florida. The surveys were conducted as students left seven different bars on four consecutive nights in April 2008. They included anonymous interviews, breath alcohol concentration (BrAC) readings, and the number and price of drinks consumed.

The study authors found that for each $1.40 increase in the average price paid for a standard drink, the study participant was 30 percent less likely to leave the bar with a BrAC above 0.08. In other words, higher drink prices were associated with a decreased risk of patrons being inebriated when leaving the bar, the researchers concluded.

Now being an idiot is rationalized with research. Can this also be the reason behind the mass consumption of Natty and Keystone here at Penn State? We hope so.

[Photo courtesy of flickr.com]

Your ad blocker is on.

Please choose an option below.

Sign up for our e-mail newsletter:
OR
Support quality journalism:
Purchase a Subscription!

About the Author

State College Links
Follow on Another Platform
113kFollowers
157kFollowers
54.9kFollowers
4,570Subscribers
Other posts by Chris

Renowned Author Toni Morrison to Speak Tonight

Last month, the wonderful Maya Angelou delighted a packed house at the Eisenhower Auditorium as part of the 2009-2010 Distinguished Speaker Series. Continuing with literary greats, the Paterno Fellows Program is hosting renowned African American author Toni Morrison at the Eisenhower Auditorium TONIGHT at 8 p.m.


She will be receiving the Arts and Humanities Award tonight for her contributions to Penn State’s Arts and Humanities. Expect another wonderful speech from another outstanding African American author.

Calling All Ballroom Dance Enthusiasts

Be the M.O.O.D. Cover Girl!

Penn State Alum Charged For Campus Vandalism

In a statement sent to Onward State, Julia Cipparulo claimed to have vandalized several Penn State campus landmarks, including the Lion Shrine, on May 8.

Penn State Alum Charged For Campus Vandalism

In a statement sent to Onward State, Julia Cipparulo claimed to have vandalized several Penn State campus landmarks, including the Lion Shrine, on May 8.

Penn State Football Announces New Jersey Numbers For 2022 Season

Nittany Lions old and new have received new jersey numbers ahead of the 2022 season.

Penn State Athletes & Designs We Want To See On Trading Cards

We think Nittany Lions like Makenna Marisa and Parker Washington are more than deserving of their own trading cards.

 
Send this to a friend