To be fair, that may be oversimplifying it a bit. But Campus Girls USA is, in fact, harnessing the power of college sports and coeds in an effort to raise money for the Breast Cancer Research Foundation.

The company has come out with their 2010 edition of the calendar, with editions for the ACC, Big East, Big 12, Pac 10, SEC, and most importantly, the Big Ten. In addition to the calendar, a 24 by 36 inch poster with football schedules and march madness brackets is included. The Big Ten’s calendar features 84 students from the conference, including Kristy – who, you may remember, tied for College Humor’s America’s Hottest College Girl Contest last year, but ultimately lost the tiebreaker. As you can see, she’s doing just fine nonetheless.

100% of the profits from the calendar are donated to Breast Cancer research, offering the unique ability for one to decorate his wall, become more organized, and help fight cancer all at the same time. If you’re interested, you can buy it here.

Oh, and for our lady readers – here’s Paul Posluzny shirtless. We’ll call it even.