USA Today’s Slacker Approach to New Media
Penn State Live announced a new partnership between Penn State and USA Today this morning. Penn State students will now have access to USA Today’s e-Edition.
The e-Edition is the USA Today print edition, except now instead of being on nice broadsheet, it’s stuffed into a Scribd-style interface. A couple of features supplement the print content (video links and editor picks), but the overall experience is still far short of what you would get by just VISITING THE WEBSITE.
I understand people who prefer the experience of reading print to accessing news online, but could this really be the product that pulls them online? The Newspaper Readership Program already delivers free issues of the New York Times, Centre Daily Times, and USA Today to a bunch of spots on campus. All you need to do is swipe your ID+ card. What problem does the e-Edition solve?
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About the Author
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Penn State and the Process of Life
To paraphrase Mark Twain: The reports of higher education’s death have been an exaggeration. American universities produce more research and relevant knowledge for the world at large than any other institutions I know of. Tuition may be too damn high, but over the long-run, undergraduate degrees are definitely worth the cost. But Penn State could be so much more. It used to be, I think.