THON PR’s Big Day
Anybody who has a Twitter account probably knows about the big day that the THON Public Relations committee had on Friday. For the unenlightened, THON PR has been tweeting celebrities for the past few weeks asking them to help get the word out about THON. Their hard work paid off on Friday when Khloe Kardashian, of Keeping Up with the Kardashians, first tweeted about THON. She then promised to tweet back anybody who donated to the philanthropy. Jay Sean and Lindsay Lohan also helped out the cause be retweeting Kardashian’s comments. Not surprisingly, this had a huge impact on the number of followers THON had on Twitter as well as hits on THON.org.
I was able to get a hold of Elyse Adams, PR Overall, who gave me some information about how Khloe helped out THON. “It’s extremely exciting to have the support of someone like Khloe. She is helping us spread awareness about THON and pediatric cancer,” Adams wrote in an email. She elaborated by saying that, “on Friday, January 29th, @THON gained 1001 followers on Twitter between the hours of 1:29 p.m. and 11:59 p.m. (plus a few hundred more on Saturday)! Our makeshift video to thank Khloe received more than 6,000 hits in one day. And our YouTube channel received more than 5,000 hits.”
Zack Gable, a Technology Captain who works on THON.org, said that Friday “was this highest number of hits since the site went up besides THON last year.” The site received almost 3,500 visitors on Friday, with the average visitor viewing 4 different pages.
This is great news for THON, getting the organization’s message out to as many people as possible will help in raising funds to fight pediatric cancer.
Full Disclosure: I am a Technology Captain for THON, but am not involved in the development of THON.org.
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Sandy Barbour will make an average of $1,269,000 per year as part of the new deal, which runs through August 2023.
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