Four Loko Half as Crazy After Caffeine Dropped from Drink

Yesterday afternoon Phusion Projects posted a press release announcing that it will remove caffeine from Four Loko, its flagship product and drink of choice for people who want to get fucked up everywhere.

Explained the co-founders of Phusion Projects in the statement,

We are taking this step after trying – unsuccessfully – to navigate a difficult and politically-charged regulatory environment at both the state and federal levels.

Phusion Projects just preemptively pulled its product instead of waiting for the Food and Drug Administration to bring government action or regulation against its Four Loko beverage.

The interesting question is whether the FDA will proceed with regulation now that Four Loko is a shell of its former self. If it doesn’t, Four Loko will likely be replaced by something else in the same way that Sparks came and went (RIP).

We knew this day would come. Four Loko was just too potent, too cheap, and too popular for it to go unnoticed. BuzzFeed has a recipe for some kind of Four Loko knockoff, but its ABV is a lot less than Four Loko. Recreating it might be hard. Maybe this will help.

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Davis

Creator of @OnwardState. Big fan of sweaters. Now at Fusion.

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