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Update: We’ve been informed by THON that they are ineligible for the Challenge. The challenge requires that the charity be a 501(c)(3) non-profit within the tax code. Because THON is considered part of Penn State, they fall under the university’s code, which is not part of the challenge.

Want to help THON reach the pages of USA TODAY? All it takes is the simple act of copy and paste or hitting the retweet button.

On Tuesday, USA TODAY brought their Kindness Challenge campaign to the Twitterverse. According to the release, “the top tweet-getters with the most creative ideas or goals for how they’re supporting their favorite charities this year will be featured in an upcoming story in USA TODAY.” The contest runs through Friday (2/18) at 6pm.

We learned last year how powerful social media can be in the effort to spread awareness about THON when it became a trending topic worldwide during THON 2010 and was tweeted about by celebrities like Khloe Kardashian.

So, from today through Friday at 6pm, all you have to do to is tweet the following: My #USATODAY #KindnessChallenge goal is to help @THON in the fight against pediatric cancer

The Kindness Challenge, which partnered with the Rachael Ray Show and, features five teenagers working towards goals they’ve set for their own philanthropic organizations.

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About the Author

John Tecce

John is a senior in the Smeal College of Business majoring in Marketing. He currently serves as the President of the Paternoville Coordination Committee and as a THON Chair for Nittany Nation. He tweets a lot.


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