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Code Blue Off To A Successful Start

It doesn’t take much to convince Penn State students to show pride in the Penn State athletics tradition, but a little extra incentive to attend athletic events never hurts. It comes as no surprise, then, that the new Code Blue rewards program is already off to a successful start just a few weeks into the semester.

“I would definitely consider Code Blue to be a success (so far),” said Penn State Athletics Marketing Assistant Deanna Rothberg. “We need to continue to spread the word, because these type of programs are only as successful as the amount of people involved.”

Rothberg said that 2,252 points have been awarded in total, and a few lucky students have won prizes such as gift cards and iPads that have been raffled off at Code Blue-eligible games. 230 different students have been awarded points for attending multiple sporting events. Soccer has been the main beneficiary of the program so far, but basketball is also expected to see a boost in attendance thanks to Code Blue.

While obviously excited that the program has initially been successful, Rothberg said she would like to have over 5,000 students enrolled by basketball season, and over 10,000 by the end of the academic year.

For more information on Code Blue, check out GoPSUsports.com/CodeBlue. If you haven’t signed up yet, it’s easy! Just click here and fill out your ID#, first & last name, and e-mail to be eligible. All you have to do after that is swipe your Penn State ID at any Code Blue-eligible athletic event, and you’ll be on your way to receiving prizes such Code Blue apparel, Nittany Lion Club points, “the Penn State Athletic Experience”, and guaranteed, or even free, football tickets.

About the Author

John Tecce

John is a senior in the Smeal College of Business majoring in Marketing. He currently serves as the President of the Paternoville Coordination Committee and as a THON Chair for Nittany Nation. He tweets a lot.

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