Blue Out Initiative Raises $75,000 for PCAR
Last week’s “Blue Out” — the event that urged people to wear blue attire to the Temple vs. Penn State game to raise awareness for child abuse — has raised just under $75,000 in its second year.
According to a tweet from @BlueOut, the initiative raised $74,685 as of Tuesday, although that number is still growing. This year’s fundraiser has seen a 60% increase from last year’s. Every dollar from this year’s total will benefit Pennsylvania Coalition Against Rape (PCAR).
— Blue Out Penn State (@BlueOut) September 25, 2012
The money was generated from t-shirt sales, canning in and around Beaver Stadium at the Temple game, and various other small campaigns.
The “Blue Out” movement was sparked by two students, Stuart Shapiro and Laura March, only days after the release of the Grand Jury report in November 2011. One Heart, the group responsible for organization of the “Blue Out”, hopes that it will become a yearly event.
You can learn more about the “Blue Out” here.