Business Insider Ranks Sandusky Scandal the Biggest PR Disaster of 2012
Despite the breaking news of the Sandusky scandal occuring in 2011, Business Insider has ranked the Penn State administration’s cover up as the biggest Public Relations fail of 2012.
On a list that mentions Apple Maps, American Apparel, and four of the most popular fast food chains in America, reporter Laura Stampler gives several reasons as to why the scandal ranks the highest.
First, she mentions the release of the Freeh Report over the summer which claimed Joe Paterno and the Penn State administration participated in concealing information regarding the multiple acts of child abuse by Jerry Sandusky. This led to the pulling of university sponsers like State Farm.
With the Freeh investigation, as well as the hiring of PR firms like Edelman and La Torre Communications, the total amount spent on internal investigation and crisis management was a staggering $9,972,854. Penn State currently spends over $200,000 a month on public relations.
Your ad blocker is on.
Please choose an option below.
Purchase a Subscription!
About the Author
Holiday Gift Guide For Every Penn Stater In Your Life
Not sure what to get the special Penn State fan in your life? We’ve got you covered.
[Photo Story] Hanukkah Menorah Lighting Illuminates Jewish Pride At Penn State
Dozens of students and community members gathered at Old Main to celebrate the beginning of the Hanukkah season.
An Open Letter To The Penn State Blue Band: It’s Time To Make A Holiday Album
Just imagine how magical “Jingle Bells” would sound with the Blue Band’s special touch.
Being and Becoming: Leo Dillinger’s Senior Column
Leo Dillinger reflects on his time spent as a Penn State student.