Football season is edging ever closer, and thankfully, Penn State has provided another video to hold us all over.

If you haven’t already noticed, James Franklin and Co. are pretty adept at social media. Their preferred hashtag is, of course, #PSUnrivaled. They flash it all the time on Twitter, and it doesn’t hurt using it when they snag a 5-star recruit either.

Well, the hashtag brought with it a new marketing idea for Penn State a la the #oneteam era of Bill O’Brien’s tenure. A website that shares the name of the hashtag was made, all in the name of selling tickets for the upcoming season (#107kstrong, after all).

That website brought with it a new pump up video for those of us that can’t contain their excitement for the coming season. With a similar feel to “Friday Night Lights,” the video documents every part of a typical game day.

It’s hard to argue that this video isn’t pretty awesome. Here is your distraction of the day:

We’re down to 61 days until football season.