A “major announcement” came today from the People’s Joe group in the form of a 0:34 second promotional video — a rally in support of restoring Joe Paterno’s wins is planned for Oct. 24-25 at the Student Bookstore downtown.

According to film director Eric Porterfield, the bookstore will have a number of “great rollouts complete with a 409 signing stage that will be manned for almost 18 hours.” The promotional video calls Paterno a “distinguished citizen and philanthropist,” and says the “time has come” to restore the 111 wins vacated by the NCAA and honor Joe.

Here’s the link to the promotional video, which isn’t embeddable.

In case you’re unfamiliar, People’s Joe is an in-production film that centers around Paterno’s life from the people who knew him, and a new trailer was recently released. This rally is planned for the weekend of the Ohio State game, which is the Whiteout and sold out. The last Paterno-centric event, the Joe Out, made national headlines before the UMass game.

I’m just wondering why they aren’t hosting the rally at 409 Pizza and Win(g)s.