If you’re a student blogger at Penn State and want to reach a larger audience and monetize your product, here’s your chance. Dan Morris and Rachel Marie Martin of Blogging Concentrated will be in town on Friday to hold an intensive blogging class, sponsored by Onward State and StateCollege.c0m, to help attendees turn their blog into a business. The event will start at 9 a.m. in the Holmes-Foster room of the Days Inn, located at 240 S. Pugh St., running until 5 p.m. Morris and Martin will discuss managing online risk, using YouTube to drive traffic, and creating products among other topics. Snacks will be served to attendees.

Blogging Concentrated is an organization that aims to “equip professional bloggers and business owners with the necessary tools to be relevant and successful in the digital market.” Working with companies, speaking at conferences, and holding intensive blogging classes, Blogging Concetrated’s team helps expand a blogger’s knowledge of how to reach a wide audience most effectively.

Morris is Blogging Concentrated’s president. He spent years developing TV and radio infomercials to drive traffic to the Internet and now spends every dayworking with bloggers to improve their income and business models. Rachel Marie Martin, Blogging Concentrated’s vice president, will also be on tap at the event. Martin started at Blogspot, but has since become a featured writer at Huffington Post.

Here is a breakdown of the agenda for the class:

9:00 Start
9:30 Managing Online Risk
10:00 Serving the Customer’s Ladder of Value
10:40 Break
11:00 How to deploy Messaging Filters
12:00 Lunch
1:00 Finding Traffic without SEO
1:45 Using Data to Make Money Decisions
2:30 Break
2:45 The 80 / 20
3:30 How to use YouTube to drive Traffic
4:00 Creating, pricing and making products
4:45 Putting it all together

“There isn’t a company on the planet that isn’t trying to figure out how to leverage their internet presence, how to turn the internet into a profit machine for the company,” Morris said. “The ability to speak eloquently and intelligently about using social media to engage an audience and create new fans, will garner you higher salaries and more interviews. This is the stuff they don’t teach in school boys and girls. This is real business in action.”

There will be seats for 24 people at the class. If you’d like to attend, fill out this form below: